7 focused trainings on the email and marketing tactics that move the needle fast — with more on the way. Each one is derived from real client work not theory. All of them are free for email subscribers.
Each training is short, specific, and immediately actionable. No fluff just the thing that moves the needle.
Send emails at the exact time each contact is most likely to open based on their own behavior, not a guru's guess. Works on any platform in under 15 minutes.
Fail these 3 technical tests and 27–85% of your emails go straight to spam silently. This training audits and corrects your domain's email authentication so your emails actually reach the inbox.
Google Postmaster is the free tool that tells you exactly what Google thinks of your email domain and almost no one is using it. Setup takes 15 minutes. The insight it gives you is ongoing.
Found in every qualifying list every time. If you've sold $250k+ and sent 1M+ emails, there is hidden revenue sitting in your hard bounces right now. This 7-minute training shows you exactly how to find it.
Frank Kern's 2009 "Hey." subject line is the most copied in history. But almost no one knows WHY it works. This training breaks down the DNA and gives you 50+ new subject lines built from the same formula.
An on-demand adrenaline shot for your email list. Spike clicks, rebuild domain reputation, and prime your list before or after a promo with one specific email sequence. The most guarded strategy in Jonathan's arsenal.
80% of visitors bounce within 10 seconds. Most of that is pagespeed. This training shows you how to run the exact audit process Jonathan charges $1,500 for using only free tools and find the 5% of issues causing 80% of the damage.
The exact 6-step process to bring a dead email list back from the grave and restore domain reputation including the Juice Your List email that's never been shared publicly.
Most 404 pages are a dead end. A great one recovers the visitor — and the money you spent getting them there. See a live example, then build your own free in under 10 minutes.
The Pareto principle, applied to your marketing. Find the small set of activities producing most of your results — and double down. Full breakdown at 8020.HowToMoveTheNeedle.com.
RFM scoring ranks every customer by how recently they bought, how often, and how much. One of the most powerful segmentation tools in marketing. Full breakdown at RFM.HowToMoveTheNeedle.com.
Join the email list and the trainings start arriving in your inbox automatically. One at a time, in sequence starting with HourScore — with more added over time.
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