The exact 6-step process used to bring a 50,000-person list back from 2 years of silence restoring domain reputation and turning digital dust back into revenue.
The phone call came in early August 2021. A business owner, clearly distressed, explained that his list of 50,000+ subscribers had been sitting untouched for over two years. Once profitable on every send now dormant, and with a domain reputation in ruins.
This wasn't the first call like this. And the process Jonathan used to fix it has never failed.
The revival involves getting the technical side in order, sorting the list in a very specific way, systematically rebuilding domain reputation with Gmail, and deploying a two-email sequence including the Juice Your List email that's never been shared publicly. Most deliverability consultants will tell you to "clean your list." Jonathan's approach maximizes every contact first, then cleans so nothing is wasted.
A 15-minute video covering the exact 6-step process: tech setup, list sorting, domain reputation rebuilding, and the two-email revival sequence.
The go-to email for reviving any list also highly effective before and after a product launch. Word-for-word copy included.
"When it comes to optimizing marketing campaigns for maximum profits, there are few people who know more about the science of conversions than Jonathan Drake."
"Jonathan is one of few strategists I know that has the unique ability of drawing wisdom, knowledge, and application from such a diverse, eclectic body of work."
"Over the years Jonathan has put new technology and key innovations on my radar months or even a year before the rest of the world caught on."
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