What Juice Your List Actually Is

When people ask Jonathan how to get more emails delivered, his answer surprises them: "First, you need to get more emails clicked." That usually gets blank stares. But behind that answer is a tool that no one else in email deliverability circles is talking about Juice Your List.

Every deliverability expert will tell you to clean your list. Delete inactives. Keep only the engaged. Jonathan rolls his eyes at this. He's seen companies delete over 300,000 contacts without first doing everything possible to maximize the clicks and engagement from those contacts. The result: less revenue, a smaller list, and a better-looking open rate that doesn't actually help the business.

More clicks. More engagement. More revenue. And all of it while Gmail delivery and Google Postmaster stats improve simultaneously.

Juice Your List draws on RFM analysis, data mining across large lists, and a specific email sequence that has consistently ranked among the highest-performing emails any client has ever sent. It's been kept out of public circulation for years.

The video above walks through why it works, when to deploy it (list revival, pre-launch, post-launch, domain repair), and then hands over the exact email and subject line word-for-word so you can slightly modify and send.