A growing collection of free tools built on the same frameworks I use with clients. Each one does a single job well, and each one is free to use. Pick one and put it to work.
Audit any URL against Core Web Vitals on real browsers, get a compressed performance grade, and stream back AI refactor instructions to fix what's slowing the page down.
Open tool → pagespeed.howtomovetheneedle.com EcommerceMap an ecommerce catalog through a Pareto lens to surface the missing price points and offers your best customers are already waiting to buy.
Open tool → productladder.howtomovetheneedle.com ConversionScore your current 404 against a 12-point checklist, then get an AI prompt that builds a custom, on-brand replacement that recovers the visitor instead of losing them.
Open tool → 404pagegenerator.com TechnicalAudit any site against the Website Specification — ten categories and 111 items, from <title> to security.txt — and get a copy-ready brief to bring it up to spec.
A persistent AI agent that remembers your context and runs multi-step workflows — scheduling, browsing, coding, and spawning sub-agents — from a growing library of reusable skills.
Open tool → hermes.howtomovetheneedle.com AnalyticsA client-side Recency, Frequency, and Monetary calculator that scores your customers so you can see who to keep, who to win back, and where the growth actually is.
Open tool → rfm.howtomovetheneedle.com StrategyAn interactive lab on Sam Tomlinson's Aggregation Function Problem: match specialists, generalists, and optimizers to the roles where their variance actually pays off.
Open tool → hiring.howtomovetheneedle.comClients have paid $10,000+ to implement these. Enter your email and the first one arrives immediately.