A growing collection of free tools built on the same frameworks I use with clients. Each one does a single job well, and each one is free to use. Pick one and put it to work.
Your quiz is often the highest-leverage lever in the funnel. Run a free audit, see where it leaks revenue, and get a clear fix path.
Open tool → optimizeyourquiz.com PerformanceAudit any URL against Core Web Vitals on real browsers, get a compressed performance grade, and stream back AI refactor instructions to fix what's slowing the page down.
Open tool → pagespeed.howtomovetheneedle.com EcommerceMap an ecommerce catalog through a Pareto lens to surface the missing price points and offers your best customers are already waiting to buy.
Open tool → productladder.howtomovetheneedle.com ConversionScore your current 404 against a 12-point checklist, then get an AI prompt that builds a custom, on-brand replacement that recovers the visitor instead of losing them.
Open tool → 404pagegenerator.com TechnicalAudit any site against the Website Specification — ten categories and 111 items, from <title> to security.txt — and get a copy-ready brief to bring it up to spec.
A persistent AI agent that remembers your context and runs multi-step workflows — scheduling, browsing, coding, and spawning sub-agents — from a growing library of reusable skills.
Open tool → hermes.howtomovetheneedle.com AnalyticsA client-side Recency, Frequency, and Monetary calculator that scores your customers so you can see who to keep, who to win back, and where the growth actually is.
Open tool → rfm.howtomovetheneedle.com AnalyticsFriction portfolio, latency trip wires, RF scoring, LifeCycle grids, and campaign ROI cutoffs — Jim Novo’s method as working tools.
Open tool → drillingdown.howtomovetheneedle.com StrategyAn interactive lab on Sam Tomlinson's Aggregation Function Problem: match specialists, generalists, and optimizers to the roles where their variance actually pays off.
Open tool → hiring.howtomovetheneedle.com MarketingGenerate QR codes that never expire, optional UTMs, or admin-locked tracked short links with scan logs and Slack alerts.
Open tool → qr.howtomovetheneedle.com X / TwitterTurn bookmarks, likes, follows, and replies into private X Lists you can pin as columns on pro.x.com — you approve before anything is created.
Open tool → xpro.howtomovetheneedle.com CloudBeginner-friendly map of AWS free credits, Always Free limits, and which services fit real jobs — dollars visible, not buried in docs.
Open tool → aws.howtomovetheneedle.com CloudSift Cloudflare Free vs paid, Workers, DNS, and Zero Trust limits without wading through the full docs tree.
Open tool → cloudflare.howtomovetheneedle.com CloudAzure free account credits, Always Free services, and a guided “what should I use?” path for beginners and builders.
Open tool → azure.howtomovetheneedle.com CloudGCP free trial credits, Always Free quotas, and practical picks when you want Google’s stack without the catalog fog.
Open tool → google.howtomovetheneedle.com CloudSide-by-side free tiers and capability map so you can choose a cloud for the job instead of defaulting to habit.
Open tool → compareclouds.howtomovetheneedle.com DataInteractive charts across D1 / D2 / D3 and all divisions — acceptance, graduation, and team national titles.
Open tool → ncaasports.howtomovetheneedle.com DataD1-only view of selectivity, graduation rates, and team national titles across dozens of sports.
Open tool → d1sports.howtomovetheneedle.com AnalyticsRun a quick Pareto check on your own data so the vital few products, customers, or channels stand out.
Open tool → 8020.howtomovetheneedle.comClients have paid $10,000+ to implement these. Enter your email and the first one arrives immediately.