RFM scoring ranks every customer by how recently they bought, how often, and how much. It is one of the most powerful segmentation tools in marketing. Full breakdown at RFM.HowToMoveTheNeedle.com.
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RFM scoring ranks every customer on three signals: how recently they bought, how often they buy, and how much they spend. Together those three numbers tell you who to focus on.
This training covers how to build RFM scores and the many ways to put them to work, with the full breakdown at RFM.HowToMoveTheNeedle.com. The walkthrough lands here soon.