Google Postmaster:

https://postmaster.google.com

How to set it up

https://howtomovetheneedle.com/google-postmaster-setup/

 

SPF

What is SPF:

http://www.openspf.org/

Check for SPF Setup:

https://250ok.com/tools/spf-analyzer/

https://www.kitterman.com/spf/validate.html?

 

How to Set It Up for:

Google Suite:

https://support.google.com/a/answer/33786?hl=en

Sendgrid

https://sendgrid.com/docs/glossary/spf/

Helpscout:

https://docs.helpscout.net/article/58-spf-records

Drip: *(looks like they are having you authenticate via SPF for Sendgrid after setting up DKIM)

https://help.drip.com/hc/en-us/articles/115003729911-Set-Up-a-Custom-Sending-Domain

 

DKIM

What is DKIM:

http://www.dkim.org/

Drip DKIM setup:

https://help.drip.com/hc/en-us/articles/115003729911-Set-Up-a-Custom-Sending-Domain

SendGrid DKIM:

https://sendgrid.com/docs/glossary/dkim/

GSuite DKIM:

https://support.google.com/a/answer/174124?hl=en

HelpScout DKIM:

https://docs.helpscout.net/article/666-dkim

 

What is DMARC:

Overview

Setup DMARC:

https://250ok.com/tools/dmarc-wizard/

 

Tools:

My Service to Set this all up:

https://howtomovetheneedle.com/accelerated-dkim-setup-bonuses/

 

Email Forensics: (Includes Juiced List and Hard Bounce Recovery)

https://howtomovetheneedle.com/email-forensics-and-deliverability/

 

Blacklist Checker:

https://250ok.com/tools/blacklists/

https://mxtoolbox.com/blacklists.aspx

 

Email List Hygiene:

https://www.emailhippo.com/

 

MXToolBox

https://mxtoolbox.com/Public/FreeInvestigator.aspx

 

When making changes across the web it is important to clear the web and here is where to do this:

Google Cache Flush

https://developers.google.com/speed/public-dns/cache

Cloudflare Cache Flush (1.1.1.1)

https://1.1.1.1/purge-cache/

 

Additional Resources and Options:

 

Email Hourscore – Send when the prospect/client is going to open in batches of 24 (1 per hour)…instead of when you hit the send button

 

Email Juiced List – Prove to Google (and others) that you have an authoritative email reputation. Give your domain and email reputation a boost on demand

 

Email Sequencing to Offer – A unique sequence that is based on the action (or inaction) of a contact.

 

Email Hard Bounce Recovery: Fix this first. This is the first thing I look for when diving into a database. A quick win that has yet to prove me wrong.

 

Email Hard Bounce Automation: Get notified when a hard bounce happens so it can be corrected sooner instead of later

Email Hard Bounce Segments – Not all those who hard bounce are equal and your outreach is matched to the past history

 

Database Segmentation: Many ways to segment… I prefer the segment of total clicks, recency of last click and click to sent ratio…(then matched to $)

 

Customer Lifecycle Grid: The ascention ladder matched with your internal database and not a cookie cutter approach

 

Product Matrix to Email Segments: Match your email segments to the correct next offer

 

Orbits 4.0 a modular take on the orbits from Jermaine Griggs:

 

Email Super Signiture (from Dean Jackson):