Google Postmaster:
How to set it up
https://howtomovetheneedle.com/google-postmaster-setup/
SPF
What is SPF:
Check for SPF Setup:
https://250ok.com/tools/spf-analyzer/
https://www.kitterman.com/spf/validate.html?
How to Set It Up for:
Google Suite:
https://support.google.com/a/answer/33786?hl=en
Sendgrid
https://sendgrid.com/docs/glossary/spf/
Helpscout:
https://docs.helpscout.net/article/58-spf-records
Drip: *(looks like they are having you authenticate via SPF for Sendgrid after setting up DKIM)
https://help.drip.com/hc/en-us/articles/115003729911-Set-Up-a-Custom-Sending-Domain
DKIM
What is DKIM:
Drip DKIM setup:
https://help.drip.com/hc/en-us/articles/115003729911-Set-Up-a-Custom-Sending-Domain
SendGrid DKIM:
https://sendgrid.com/docs/glossary/dkim/
GSuite DKIM:
https://support.google.com/a/answer/174124?hl=en
HelpScout DKIM:
https://docs.helpscout.net/article/666-dkim
What is DMARC:
Setup DMARC:
https://250ok.com/tools/dmarc-wizard/
Tools:
My Service to Set this all up:
https://howtomovetheneedle.com/accelerated-dkim-setup-bonuses/
Email Forensics: (Includes Juiced List and Hard Bounce Recovery)
https://howtomovetheneedle.com/email-forensics-and-deliverability/
Blacklist Checker:
https://250ok.com/tools/blacklists/
https://mxtoolbox.com/blacklists.aspx
Email List Hygiene:
MXToolBox
https://mxtoolbox.com/Public/FreeInvestigator.aspx
When making changes across the web it is important to clear the web and here is where to do this:
Google Cache Flush
https://developers.google.com/speed/public-dns/cache
Cloudflare Cache Flush (1.1.1.1)
Additional Resources and Options:
Email Hourscore – Send when the prospect/client is going to open in batches of 24 (1 per hour)…instead of when you hit the send button
Email Juiced List – Prove to Google (and others) that you have an authoritative email reputation. Give your domain and email reputation a boost on demand
Email Sequencing to Offer – A unique sequence that is based on the action (or inaction) of a contact.
Email Hard Bounce Recovery: Fix this first. This is the first thing I look for when diving into a database. A quick win that has yet to prove me wrong.
Email Hard Bounce Automation: Get notified when a hard bounce happens so it can be corrected sooner instead of later
Email Hard Bounce Segments – Not all those who hard bounce are equal and your outreach is matched to the past history
Database Segmentation: Many ways to segment… I prefer the segment of total clicks, recency of last click and click to sent ratio…(then matched to $)
Customer Lifecycle Grid: The ascention ladder matched with your internal database and not a cookie cutter approach
Product Matrix to Email Segments: Match your email segments to the correct next offer
Orbits 4.0 a modular take on the orbits from Jermaine Griggs:
Email Super Signiture (from Dean Jackson):